The 5 Digital & Content Marketing Analytics Tools
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention.
PPC is a common way of reaching new customers and growing businesses among marketers.
However, there are many factors that will determine your success as a PPC marketer. It can even be overwhelming to determine the right areas to which you should pay attention. That’s why PPC marketers need AdWords Performance Grader.
The Adwords Performance Grader helps you evaluate the strength of your Google Ads account quickly and securely. Once the tool has performed an audit of your account, it will give you a detailed report that shows the strengths and weaknesses of your account.
This can help you know the account elements that need more work. You can use this tool for free.
Heap is a web and mobile analytics tool, with similar functionalities as MixPanel. Heap Analytics helps you track all the activities taken by your website visitors. You can also use it to select the events that you need to analyze and preview on your dashboard. It can help you to track the individual user behavior and segment users based on their behavior.
Cyfe is an all-in-one dashboard that allows marketers to integrate data from various marketing tools and see all of it in one place.
You can use it to track data from all your social media marketing platforms, sales platforms, pay per click marketing channels, and others. It has pre-built widgets that you can use to connect to Google Analytics, Google AdWords, and SalesForce accounts.
Cyfe can then collect all the data that you need from these platforms and display it on one dashboard. Cyfe has a free plan and three other plans that require you to pay a monthly subscription fee.
